Presentation
Over the last 15 years, alimentary consumption habits have changed in Europe and all over the world. In fact, nowadays, 75% of the global population is now urbane. Today, under full acceleration, those consumption patterns fit nicely in a general trend that we can resume as:
> Premium (creative and tasty)
> Innovative (concept, approach, convenient)
> Healthy and natural
> Some credibility and responsibility
This is both a trend and an awareness we are answering to. In parallel and because of economic situation, we can note a huge expansion of the share trade.
> Responding to needs does not limit us and we care about respect certain values:
> Pro-activity
> Honesty
> Taste and creativity
> Focus on human
> Respect of the environment